» A Compelling Business Case

 » How CYA Works for You

Leading California dailies such as the San Diego Union Tribune and the San Francisco Chronicle have incorporated the Cover Your Ad™ program into their advertising creation and proofing process.

For these newspapers, the value justification for Cover Your Ad™ was clear. In the last two years, California has been hit by over 1100 compliance lawsuits. Under federal regulations, dealerships publishing non-compliant automotive advertisements can be fined up to $10,000 per violation – for every day the advertisement appears. The penalties can be staggering.

It's no wonder that since 2001, the newspaper industry has experienced a decline in automotive advertising revenue.

This is the reality that creates a compelling business case for incorporating Cover Your Ad™ into your advertisement creation process.

Here are just a few of the key benefits of using Cover Your Ad™:

• Satisfies California Safe Harbor training requirements for advertisers that have been sued.

• Generates legally compliant advertisement copy and formatting guidelines in minutes. Just log in, enter your ad data, and output the required disclosures and formatting guidelines.

• Mutually benefits advertisers and newspapers: advertisers can reach a wide range of customers with 250 combinations of cash, finance, and lease terms without fear of legal reprisals; newspapers increase revenue by selling more column inches.

• Streamlines and formalizes the advertisement creation process.

• Eliminates the need for expensive advertising compliance training and related reference manuals.

• Cover Your Ad� always reflects the most recent state and federal advertising law; We keep up with disclosure requirements so you don't have to.