California dailies such as the San Diego Union Tribune and the San
Francisco Chronicle have incorporated the Cover Your Ad™ program
into their advertising creation and proofing process.
For these newspapers, the value justification for
Cover Your Ad™ was clear. In the last two years, California
has been hit by over 1100 compliance lawsuits. Under federal
regulations, dealerships publishing non-compliant automotive advertisements
be fined up to $10,000 per violation – for every
day the advertisement appears. The penalties can be staggering.
It's no wonder that since 2001, the newspaper industry
has experienced a decline in automotive advertising revenue.
This is the reality that creates a compelling business
case for incorporating Cover Your Ad™ into your advertisement
are just a few of the key benefits of using Cover Your Ad™:
• Satisfies California Safe Harbor training
requirements for advertisers that have been sued.
• Generates legally compliant advertisement
copy and formatting guidelines in minutes. Just log
in, enter your ad data, and output the required disclosures and
• Mutually benefits advertisers and
newspapers: advertisers can reach a wide range of customers
with 250 combinations of cash, finance, and lease terms without
fear of legal reprisals; newspapers increase revenue by selling
more column inches.
• Streamlines and formalizes the
advertisement creation process.
• Eliminates the need
for expensive advertising compliance training and
related reference manuals.
• Cover Your Adï¿½ always reflects
the most recent state and federal advertising law; We
keep up with disclosure requirements so you don't have to.